The ad specifies that "all PS Vita game systems" will be marked down. The handhelds currently retail for $250 for the Wi-Fi version and $300 for the 3G model.
Neither Sony nor Target were immediately available to comment.
The PS Vita received a price cut in Japan in February, but Sony said in February that no such price drop would be extended to North America due to exchange rates and other factors.
Decisions about price drops are made on a region-by-region basis, Sony Worldwide Studios president Shuhei Yoshida said at the time.
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